Processing fluency of product design : cognitive and affective routes to aesthetic preferences
Jan R. Landwehr
| Year of publication: |
c 2016 [publ. 2015]
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|---|---|
| Authors: | Landwehr, Jan Rüdiger |
| Published in: |
The psychology of design : creating consumer appeal ; [an interdisciplinary conference held in May 2014 in Ann Arbor on the subject of "the Psychology of Design" ; the 33rd Annual Advertising and Consumer Psychology (ACP) Conference of the Society for Consumer Psychology]. - New York., NY [u.a.] : Routledge, ISBN 978-0-7656-4759-7. - 2016, p. 218-233
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| Subject: | Produktgestaltung | Product design | Ästhetik | Aesthetics | Visuelle Wahrnehmung | Visual perception | Markenimage | Brand image | Kfz-Markt | Automotive market | Deutschland | Germany |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011593200