Procter & Gamble : Marketing Capabilities
Year of publication: |
2012
|
---|---|
Authors: | Henderson, Rebecca M. |
Other Persons: | Johnson, Ryan (contributor) |
Publisher: |
[2012]: [S.l.] : SSRN |
Subject: | Marketingmanagement | Marketing management | Beziehungsmarketing | Relationship marketing |
Description of contents: | Abstract [papers.ssrn.com] |
Extent: | 1 Online-Ressource |
---|---|
Series: | Harvard Business School Strategy Unit Case ; No. 311-117 |
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments July 29, 2011 erstellt Volltext nicht verfügbar |
Source: | ECONIS - Online Catalogue of the ZBW |
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