Product adaptation in processes of internationalization : case of the Slovak food-processing companies
Year of publication: |
2007
|
---|---|
Authors: | Horská, Elena ; Ubreziova, Iveta ; Kekäle, Tauno |
Published in: |
Baltic journal of management. - Bingley : Emerald Group Publishing Limited, ISSN 1746-5265, ZDB-ID 2248722-0. - Vol. 2.2007, 3, p. 319-333
|
Subject: | Ernährungsindustrie | Food industry | Markenimage | Brand image | Standardisierung | Standardization | Slowakei | Slovakia |
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