Product adaptation practices in the context of export activity : an empirical study of Turkish manufacturing firms
Bülent Mengüç
| Year of publication: |
1997
|
|---|---|
| Authors: | Mengüç, Bülent |
| Published in: |
Journal of euromarketing. - Palmyra, PA : IMDA Press, ISSN 1049-6483, ZDB-ID 1109182-4. - Vol. 6.1997, 2, p. 25-56
|
| Subject: | Produktgestaltung | Product design | Exportwirtschaft | Export sector | Internationaler Markteintritt | International market entry | Türkei | Turkey |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015175034