Product design and the pricing decision: A sequential approach
| Year of publication: |
1995
|
|---|---|
| Authors: | Tatham, Ronald ; Miller, Jeffrey ; Vashi, Vidyut |
| Published in: |
Journal of the Market Research Society : JMRS. - London : Soc., ISSN 0025-3618, ZDB-ID 830185. - Vol. 37.1995, 3
|