Product Development Strategy, Product Innovation Performance, and the Mediating Role of Knowledge Utilization: Evidence from Subsidiaries in China
Year of publication: |
2009
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Authors: | Zhang, Junfeng ; Di Benedetto, C.Anthony ; Hoenig, Scott |
Published in: |
Journal of international marketing. - Chicago, Ill. : Assoc., ISSN 1069-031X, ZDB-ID 9155089. - Vol. 17.2009, 2, p. 42-58
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