Product differentation and market segmentation as alternative marketing strategies
Wendell R. Smith
| Year of publication: |
1968
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|---|---|
| Authors: | Smith, Wendell R. |
| Published in: |
Analytical viewpoints in marketing management. - Englewood Cliffs, NJ : Prentice-Hall. - 1968, p. 40-47
|
| Type of publication: | Article |
|---|---|
| Notes: | aus: Journal of Marketing. 1956, July |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002821220