Product Differentiation and Commonality in Design: Balancing Revenue and Cost Drivers
| Year of publication: |
2001
|
|---|---|
| Authors: | Desai, Preyas ; Kekre, Sunder ; Radhakrishnan, Suresh ; Srinivasan, Kannan |
| Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0025-1909, ZDB-ID 2063451. - Vol. 47.2001, 1, p. 37-51
|