Product differentiation by aesthetic and creative design : a psychological and neural framework of design thinking
Martin Reimann; Oliver Schilke
| Year of publication: |
2011
|
|---|---|
| Authors: | Reimann, Martin ; Schilke, Oliver |
| Published in: |
Design thinking : understand - improve - apply. - Berlin : Springer, ISBN 978-3-642-13756-3. - 2011, p. 45-57
|
| Subject: | Produktentwicklung | New product development | Designer | Designers |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008825476