Product differentiation strategy and vertical integration : an application to the DOC Rioja wine industry
Marta Fernández-Olmos, Natalia Dejo-Oricain, Jorge Rosell-Martínez
| Year of publication: |
October 2016
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|---|---|
| Authors: | Fernández Olmos, Marta ; Dejo-Oricain, Natalia ; Rosell Martínez, Jorge |
| Published in: |
Journal of business economics and management. - Vilnius : VTGU Press Technika, ISSN 1611-1699, ZDB-ID 2208925-1. - Vol. 17.2016, 5, p. 796-809
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| Subject: | transaction cost economics | resource based view | product differentiation | vertical integration | wine industry | opportunism | Vertikale Integration | Vertical integration | Weinbau | Wine industry | Transaktionskosten | Transaction costs | Produktdifferenzierung | Product differentiation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.3846/16111699.2013.815130 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011625867