Product launch and increase in sales through free product-premiums : moderating effects of value and product-premium fit in the dual mediation model
Roland Helm ; Antje Mark ; Sabine Bley
| Year of publication: |
2007
|
|---|---|
| Authors: | Helm, Roland ; Mark, Antje ; Bley, Sabine |
| Publisher: |
Jena : Univ., Wirtschaftswissenschaftliche Fakultät |
| Extent: | 33 Bl. graph. Darst. |
|---|---|
| Series: | Jena research papers in business and economics : working and discussion paper series School of Economics and Business Administration Friedrich Schiller University Jena. - Jena : Univ., Wirtschaftswiss. Fak., ISSN 1864-3108. - Vol. 2007,10 |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Literaturverz. Bl. 31 - 33 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004886991