Product leadership : creating and launching superior new products
Year of publication: |
1999
|
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Authors: | Cooper, Robert G. |
Publisher: |
Cambridge, Mass. : Perseus Books |
Subject: | Produktmanagement | Product management | Innovation | Erfolgsfaktor | Success factor | Produkteinführung | Marktführer |
Description of contents: | Table of Contents [gbv.de] |
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Successful product and business development
Giragosian, Newman H., (1978)
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Successful management of new products
Gerlach, John T., (1968)
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Sameti, Ardalan, (2023)
- More ...
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Rüdiger, Mathias, (1997)
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Accelerating innovation : Some lessons from the pandemic
Cooper, Robert G., (2021)
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New products : the key factors in success
Cooper, Robert G., (1990)
- More ...