Product modularity, process modularity, and new product introduction performance : does complexity matter?
Shawnee K. Vickery (The Eli Broad College of Business, Michigan State University, East Lansing, Michigan, USA), Xenophon Koufteros (Mays Business School, Texas A & M University, College Station, Texas, USA), Cornelia Dröge, Roger Calantone (The Eli Broad College of Business, Michigan State University, East Lansing, Michigan, USA)
| Year of publication: |
April 2016
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|---|---|
| Authors: | Vickery, Shawnee K. ; Koufteros, Xenophon ; Droge, Cornelia ; Calantone, Roger J. |
| Published in: |
Production and operations management : an international journal of the Production and Operations Management Society. - Hoboken, NJ : Wiley-Blackwell, ISSN 1059-1478, ZDB-ID 1108460-1. - Vol. 25.2016, 4, p. 751-770
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| Subject: | product modularity | process modularity | complexity | new product introduction | empirical | Modularisierung | Modularity | Innovation | Produktentwicklung | New product development | Komplexitätsmanagement | Complexity management |