Product personalization focus in the pharmaceutical industry and shareholder wealth : the roles of marketing capability and financial leverage
Year of publication: |
2023
|
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Authors: | Ben-Jebara, Marouen ; Mishra, Saurabh ; Modi, Sachin B. ; Mahar, Stephen |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 159.2023, p. 1-13
|
Subject: | Product personalization | Pharmaceuticals | Shareholder wealth | Marketing capability | Financial leverage | Latent-instrumental variables | Pharmaindustrie | Pharmaceutical industry | Marketingmanagement | Marketing management | Kapitalstruktur | Capital structure | Marketing | Aktionäre | Shareholders | Shareholder Value | Shareholder value |
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