Product placement in African-American targeted shows on the defunct UPN network
Steven McClung and Claudine R. Cleophat
| Year of publication: |
2008
|
|---|---|
| Authors: | McClung, Steven ; Cleophat, Claudine R. |
| Published in: |
Journal of promotion management : JPM. - Binghamton, NY : Haworth Press, ISSN 1049-6491, ZDB-ID 1328445-9. - Vol. 14.2008, 1/2, p. 121-136
|
| Subject: | Product Placement | Product placement | Fernsehprogramm | Television programme | Schwarze Menschen | Black people | Konsumentenverhalten | Consumer behaviour | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003810671