Product placement in the pharmaceutical industry : the case of Sinemet in ER
Jose Enrique de la Rubia Orti; Eva Maria Giner Larza; Lynn Summerfield; Daniel de la Rubia Orti
Year of publication: |
2015
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Authors: | Rubia Orti, Jose Enrique de la ; Giner Larza, Eva Maria ; Summerfield, Lynn ; Rubia Orti, Daniel de la |
Published in: |
Engaging consumers through branded entertainment and convergent media. - Hershey, Pa. : Business Science Reference, ISBN 978-1-4666-8342-6. - 2015, p. 170-188
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Subject: | Product Placement | Product placement | Markenartikel | Brand | Marketingmanagement | Marketing management | Pharmaindustrie | Pharmaceutical industry | Arzneimittel | Pharmaceuticals | Fernsehprogramm | Television programme | USA | United States |
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