Product portfolio performance in new foreign markets : the EU trademark dual system
Year of publication: |
2019
|
---|---|
Authors: | Barroso, Alicia ; Giarratana, Marco S. ; Pasquini, Martina |
Published in: |
Research policy : policy, management and economic studies of science, technology and innovation. - Amsterdam [u.a.] : Elsevier, ISSN 0048-7333, ZDB-ID 121149-3. - Vol. 48.2019, 1, p. 11-21
|
Subject: | Automotive industry | Diversification | European trademarks | Foreign market penetration | Performance | Kfz-Industrie | Internationaler Markteintritt | International market entry | Markenrecht | Trademark law | Diversifikation | Auslandsinvestition | Foreign investment | Unternehmenserfolg | Firm performance | Europa | Europe | Internationales Marketing | International marketing | EU-Staaten | EU countries | Portfolio-Management | Portfolio selection | Multinationales Unternehmen | Transnational corporation |
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