PRODUCT PROMOTION IMPROVEMENT
The article reveals the essence of the system of product promotion; the promotion aims which an enterprise sets; the ways of product promotion, the ways of customers attraction, and peculiarities of product promotion on the market.
Year of publication: |
2013
|
---|---|
Authors: | Myrzina, M. ; Melekhina, A. |
Published in: |
Annals of marketing-mba. - Department of Marketing. - Vol. 1.2013, 03
|
Publisher: |
Department of Marketing |
Subject: | product | product promotion | marketing communications | sales increase | marketing department | PR | advertisement | customers’ attraction |
Saved in:
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