Product quality, attributes, and brand name as determinants of price : the case of consumer electronics
Morris B. Holbrook
| Year of publication: |
1992
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|---|---|
| Authors: | Holbrook, Morris B. |
| Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 3.1992, 1, p. 71-83
|
| Subject: | Elektronikmarkt | Electronics market | Produktqualität | Product quality | Markenartikel | Brand | USA | United States | 1991 |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001119619