Product safety failure and restoring reputation across markets : Fonterra's management of the 2013 bacterial contamination crisis

Augustine Pang

Year of publication:	July-December 2017
Authors:	Pang, Augustine
Published in:	Journal of marketing channels : ... distribution systems, strategy, and management. - Binghamton, NY : Haworth Press, ISSN 1046-669X, ZDB-ID 1121777-7. - Vol. 24.2017, 3/4, p. 136-152
Subject:	China \| crisis management \| Fonterra \| food safety \| milk contamination \| New Zealand \| reputation management \| Sanlu \| supply chain safety \| Lebensmittelsicherheit \| Food safety \| Neuseeland \| Krisenmanagement \| Crisis management \| Lieferkette \| Supply chain \| Firmenimage \| Corporate reputation \| Reputation \| Produktsicherheit \| Product safety

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