Productivity in marketing
Year of publication: |
1978
|
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Authors: | Bucklin, Louis P. ; Bucklin, Louis Pierre |
Publisher: |
Chicago, Ill. : American Marketing Association (AMA) |
Subject: | Absatz | Arbeitsproduktivität | Vereinigte Staaten | Theorie | Theory | Produktivität | Productivity | Markt | Market | Marktstruktur | Market structure | Wettbewerb | Competition | Marketing | Marktmechanismus | Market mechanism | EU-Staaten | EU countries | Produktdifferenzierung | Product differentiation | Erfolgskontrolle |
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