Products as pals : engaging with anthropomorphic products mitigates the effects of social exclusion
Year of publication: |
August 2017
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Authors: | Mourey, James A. ; Olson, Jenny G. ; Yoon, Carolyn |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 44.2017, 2, p. 414-431
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Subject: | social exclusion | anthropomorphism | compensatory consumption | belonging | prosocial behavior | misattribution |
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