Produkttests in der Marketingforschung : mit 52 Tabellen
Erich Bauer
| Year of publication: |
1981
|
|---|---|
| Authors: | Bauer, Erich |
| Publisher: |
Göttingen : Vandenhoeck & Ruprecht |
| Subject: | Produkttest | Marktforschung | Marketing | Marketingmanagement |
| Extent: | XVIII, 385 S. : graph. Darst. |
|---|---|
| Series: | Organisation und Management. - Göttingen : Vandenhoeck & Ruprecht. - Vol. 4 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Dissertation u.a. Prüfungsschriften |
| Language: | German |
| Thesis: | Zugl.: Marburg, Univ., Habil.-Schr., 1980 |
| ISBN: | 3-525-12723-5 |
| Source: |
Persistent link: https://www.econbiz.de/10004021213