Professional Football Sponsorship - Profitable or Profligate?
Year of publication: |
1995
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Authors: | Thwaites, D. |
Published in: |
International journal of advertising : the quarterly review of marketing communications. - Henley-on-Thames [u.a.] : World Advertising Research Center, ISSN 0261-9903, ZDB-ID 832054. - Vol. 14.1995, 2, p. 149-164
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