Profile - Wallace on the Web - Life has changed drastically forthe plasticine personality of Wallace and Gromit fame. Like all great, modern-day screen stars, it's a case of see his movie, buy the t-shirt tie, watch, and 90-odd other items of memorabilia. The difference with Wallace, as Robert Dwek finds out, is thatthe main route to his global fan base is the World Wide Web.
Year of publication: |
1997
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Authors: | Dwek, Robert |
Published in: |
Marketing : monthly magazine of the Institute of Marketing. - London, ISSN 0025-3650, ZDB-ID 4142858. - 1997 (25.09.), SUPPL, p. 19
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