Profiling Consumer Behavior in the Context of Involvement Level and Demographic Factors: Evidence of Within-Country Differences From a Developing Economy
| Year of publication: |
2013
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|---|---|
| Authors: | Yousaf, Salman ; Huaibin, Li |
| Published in: |
Journal of global marketing. - Philadelphia, Pa. : Taylor & Francis, ISSN 0891-1762, ZDB-ID 10346193. - Vol. 26.2013, 1 (1.2.), p. 1-17
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