Profit Maximisation through Customer Relationship Marketing: Measurement, Prediction and Implementation
| Year of publication: |
2008
|
|---|---|
| Authors: | Sigala, Marianna |
| Published in: |
Journal of Product & Brand Management. - Emerald Group Publishing Limited, ISSN 2054-1643, ZDB-ID 2020682-3. - Vol. 17.2008, 5, p. 366-366
|
| Publisher: |
Emerald Group Publishing Limited |
| Subject: | Marketing | Customers | Consumer marketing | Marketing strategies |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | review |
| Language: | English |
| Other identifiers: | 10.1108/10610420810896121 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10014896045