Profit-sharing between an open-source firm and application developers : maximizing profits from applications and in-application advertisements
Nobuyuki Fukawa; Yanzhi Zhang
| Year of publication: |
2015
|
|---|---|
| Authors: | Fukawa, Nobuyuki ; Zhang, Yanzhi |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 48.2015, p. 111-120
|
| Subject: | Open-source strategy | Profit-sharing | B2B relationships | In-application advertisements | Profit maximization | Erfolgsbeteiligung | Profit sharing | Werbung | Advertising | Lieferantenmanagement | Supplier relationship management | B-to-B-Marketing | Business-to-business marketing | Open Source | Open source | Gewinn | Profit |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011345763