Profitability and media advertising in Greek food manufacturing industries
Year of publication: |
2001
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Authors: | Notta, Ourania ; Oustapassidis, Konstantinos |
Published in: |
Review of industrial organization : RIO. - Dordrecht [u.a.] : Springer Science + Business Media B.V., ISSN 0889-938X, ZDB-ID 638140-6. - Vol. 18.2001, 1, p. 115-126
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Subject: | Ernährungsindustrie | Food industry | Werbewirkung | Advertising effects | Werbeträger | Advertising media | Rentabilität | Profitability | Griechenland | Greece |
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