Profiting from price : How suppliers add value to service provision

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings Maximizing the value offered to customers significantly increases the prospects of business success. This is widely acknowledged. Where manufacturers are concerned, a proven strategy is to combine goods and services to provide customers with integrated solutions (IS). Different levels of IS are offered by manufacturers and this determines the extent of interdependence between them and their customers. Options are based on such as rental, maintenance and operation. Whichever level of service is provided, a win-win scenario is achievable. Practical implications The paper provides strategic insights and practical thinking that have influenced some of the world’s leading organizations. Originality/value The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.