Program characteristics and price in MBAs : the interactive effects of external quality signals and co-creation processes
Víctor Iglesias, Montserrat Entrialgo, Frank Müller
| Year of publication: |
2021
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|---|---|
| Authors: | Iglesias Argüelles, Víctor ; Entrialgo Suárez, Montserrat ; Müller, Frank |
| Published in: |
The international journal of management education. - Amsterdam : Elsevier, ISSN 1472-8117, ZDB-ID 3116778-0. - Vol. 19.2021, 3, p. 1-12
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| Subject: | Active learning | Co-creation | MBA | Price | Quality signals | Value propositions | Signalling | Produktqualität | Product quality | Kundenintegration | Customer integration | Preismanagement | Pricing strategy | Dienstleistungsqualität | Service quality | Preis | Qualitätsmanagement | Quality management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijme.2021.100551 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013184830