Project Dropstrat: What Factors Do Managers Consider in Deciding Whether to Drop a Product?

This research focuses on the weak product evaluation and decision‐making stage of the product elimination process. In comparison with previous works in this area, this research provides a more complete listing of weak product evaluation factors generally used by management and affords a richer explanation of why particular evaluation factors are considered important by management during the weak product evaluation process.

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Year of publication:	1993
Authors:	Avlonitis, George J.
Published in:	European Journal of Marketing. - MCB UP Ltd, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 27.1993, 4, p. 35-57
Publisher:	MCB UP Ltd
Subject:	Decision making \| Evaluation \| Managers \| Product elimination

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Type of publication:	Article
Type of publication (narrower categories):	research-article
Language:	English
Other identifiers:	10.1108/03090569310038102 [DOI]
Source:	Other ZBW resources

Persistent link: https://www.econbiz.de/10014723045