Project management gives BAT a boost : Program approach pioneered in Middle East now operates across the world

Moving from hierarchical management with annual reviews to a program and project‐management approach has helped the mighty British American Tobacco (BAT) to gain market share in 13 Middle Eastern countries.

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Year of publication:	2004
Published in:	Human Resource Management International Digest. - Emerald Group Publishing Limited, ISSN 1758-7166, ZDB-ID 2082534-1. - Vol. 12.2004, 1, p. 21-23
Publisher:	Emerald Group Publishing Limited
Subject:	Project management \| Tobacco \| Career development \| Training

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Type of publication:	Article
Type of publication (narrower categories):	viewpoint
Language:	English
Other identifiers:	10.1108/09670730410516416 [DOI]
Source:	Other ZBW resources

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