Promoting a local brand: Assessing the Economic Benefits of the Texas Superstar® and Earth-Kind® Promotion on Place (POP) Program
Year of publication: |
2011
|
---|---|
Authors: | Collart, Alba J. ; Palma, Marco A. ; Carpio, Carlos E. |
Institutions: | Southern Agricultural Economics Association - SAEA |
Subject: | Brand recognition | Willingness to pay | Consumer preferences | Ornamentals | Consumer/Household Economics | Marketing |
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