Promoting agrotourism resorts online : an assessment of alternative advertising approaches
Year of publication: |
2020
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Authors: | Chatzigeorgiou, Chryssoula ; Christou, Evangelos |
Published in: |
International journal of technology marketing : IJTMkt. - Olney, Bucks : Inderscience Enterprises, ISSN 1741-8798, ZDB-ID 2421416-4. - Vol. 14.2020, 3, p. 249-266
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Subject: | online advertising | agrotourism | agrotourism advertising | cross-cultural perceptions | destination marketing | Online-Marketing | Internet marketing | Tourismusmarketing | Tourism marketing | Werbung | Advertising | Werbewirkung | Advertising effects |
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