Promoting Brands Across Categories with a Social Cause: Implementing Effective Embedded Premium Programs
| Year of publication: |
2010
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|---|---|
| Authors: | Henderson, Ty ; Arora, Neeraj |
| Published in: |
Journal of marketing. - Chicago, Ill : Publications Group of the American Marketing Association, ISSN 0022-2429, ZDB-ID 2183183. - Vol. 74.2010, 6, p. 41-61
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