Promoting brands through product placement in successful and unsuccessful films in emerging markets
Year of publication: |
January-June 2016
|
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Authors: | Srivastava, R. K. |
Published in: |
Journal of promotion management : JPM. - Binghamton, NY : Haworth Press, ISSN 1049-6491, ZDB-ID 1328445-9. - Vol. 22.2016, 3, p. 281-300
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Subject: | brand | brand promotion | brand recall | marketing strategy | product placement | purchase intentions | Product Placement | Product placement | Markenführung | Brand management | Marketingmanagement | Marketing management | Werbewirkung | Advertising effects | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour | Verkaufsförderung | Sales promotion | Markenimage | Brand image |
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