Promoting Interactive Decision Aids on Retail Websites: A Message Framing Perspective with New versus Traditional Focal Actions
| Year of publication: |
2012
|
|---|---|
| Authors: | Breugelmans, Els ; Köhler, Clemens F. ; Dellaert, Benedict G.C. ; de Ruyter, Ko |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 4108024. - Vol. 88.2012, 2, p. 226-236
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