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Philip Kotler : some of my adventures in marketing
Kotler, Philip, (2017)
The beginning of marketing thought in the United States; with reminiscences of some of the pioneer marketing scholars
Converse, Paul D., (1959)
Exotic visions in marketing theory and practice
Walle, Alf H., (2002)
Marketing and the Cold War: an overview
Tadajewski, Mark, (2016)
Promoting the consumer society : Ernest Dichter, the Cold War and FBI
Tadajewski, Mark, (2013)
Helen Woodward and Hazel Kyrk : economic radicalism, consumption symbolism and female contributions to marketing theory and advertising practice