Promotion. A behavioral view
Year of publication: |
1967
|
---|---|
Authors: | Boyd, Harper White ; Levy, Sidney Jay |
Publisher: |
Englewood Cliffs : Prentice-Hall |
Subject: | Absatzpolitik | Marktforschung | Verhaltensökonomik | Behavioral economics | Verkaufsförderung | Sales promotion | Theorie | Theory | Konsumentenverhalten | Consumer behaviour |
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