Promotion and prevention contracts in distributor-supplier relationship using matched dyadic data
Year of publication: |
2020
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Authors: | Chi, Yunjia ; Zeng, Fue ; Dong, Maggie Chuoyan ; Song, Yiping |
Published in: |
Journal of business-to-business marketing. - London [u.a.] : Routledge, Taylor and Francis Group, ISSN 1547-0628, ZDB-ID 2069757-0. - Vol. 27.2020, 2, p. 111-124
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Subject: | enforcement severity | enforcement speed | opportunism | prevention contract | Promotion contract | Vertrag | Contract | Vertragstheorie | Contract theory | Rechtsdurchsetzung | Law enforcement | Vertragsrecht | Contract law | Lieferantenmanagement | Supplier relationship management | Arbeitsvertrag | Labour contract |
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