Promotion of transaction-based cause-related marketing : how should the source and the impact of the partnership be presented
Kristin Stewart, Vassilis Dalakas and Marcus Wardley
| Year of publication: |
2022
|
|---|---|
| Authors: | Stewart, Kristin ; Dalakas, Vassilis ; Wardley, Marcus |
| Published in: |
Services marketing quarterly. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1533-2977, ZDB-ID 2113057-7. - Vol. 43.2022, 4, p. 466-484
|
| Subject: | Cause-Related Marketing | consumer attitudes | framing | identifiable victim | nonprofits | partnerships | Cause-related marketing | Konsumentenverhalten | Consumer behaviour | Nonprofit-Organisation | Nonprofit organization | Nonprofit-Marketing | Nonprofit marketing | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/15332969.2021.1994192 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013416991