Promotional practices of cable news networks : a comparative analysis of new and traditional spaces
Amy Jo Coffey and Johanna Cleary
| Year of publication: |
2011
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|---|---|
| Authors: | Coffey, Amy Jo ; Cleary, Johanna |
| Published in: |
JMM : the international journal on media management. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 1424-1277, ZDB-ID 2010027-9. - Vol. 13.2011, 3, p. 161-176
|
| Subject: | Kabelfernsehen | Cable television | Privater Fernsehsender | Commercial television | Fernsehwerbung | Television advertising | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009373582