Proposal for employing user-generated content as a data source for measuring tourism destination image
Pilar Alarcón-Urbistondo, María-Mercedes Rojas-de-Gracia, Ana Casado-Molina
| Year of publication: |
2023
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|---|---|
| Authors: | Alarcón-Urbistondo, Pilar ; Rojas-de-Gracia, María-Mercedes ; Casado-Molina, Ana |
| Published in: |
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education. - Thousand Oaks, Calif. : Sage, ISSN 1557-7554, ZDB-ID 2202405-0. - Vol. 47.2023, 4, p. 643-664
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| Subject: | content analysis | perceptual map | structured and unstructured data | tourism destination image | user-generated content | Markenimage | Brand image | Tourismusregion | Tourism destination | Destinationsmanagement | Destination management | Tourismusmarketing | Tourism marketing | Social Web | Social web | Herkunftsbezeichnung | Designation of origin | Messung | Measurement | Kundenintegration | Customer integration | Bibliometrie | Bibliometrics |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/10963480211012756 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014265800