Proposing customers economic value or relational value? : a study of two stages of the crowdfunding project
Shuang (Sara) Ma and Ying Hua, Dahui Li, Yonggui Wang
| Year of publication: |
2022
|
|---|---|
| Authors: | Ma, Shuang ; Hua, Ying ; Li, Dahui ; Wang, Yonggui |
| Published in: |
Decision sciences. - Oxford : Wiley-Blackwell, ISSN 1540-5915, ZDB-ID 2066218-X. - Vol. 53.2022, 4, p. 712-749
|
| Subject: | Creator's Project Experience | Crowdfunding | Customer Value | Customer Value Delivery | Personalization | Price Incentive | Promised Delivery Time | Kundenwert | Customer value | Beziehungsmarketing | Relationship marketing | Betriebliche Wertschöpfung | Value creation |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1111/deci.12502 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013464342