Proposition d'un modèle théorique d'analyse de l'impact des signaux de qualité sur l'évaluation des attributs du produit par le consommateur : le M.A.S.I.A.

This paper aims at providing a theoretical framework in order to gain a better understanding of the signaling and labelling strategy impact on consumer’s perceptions of product attributes. This model is based on Nelson’s works regarding information economics and developments of cognitive sciences. Labelling strategies are seen more as structural responses to information asymmetries than as a tool of crisis management.

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Year of publication:	2001-05
Authors:	Larceneux, Fabrice
Institutions:	Université Paris-Dauphine (Paris IX)
Subject:	Asymétrie de l'information \| Consommateurs \| Labels \| Qualité des produits

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Extent:	application/pdf
Series:	Economics Papers from University Paris Dauphine.
Type of publication:	Book / Working Paper
Classification:	M31 - Marketing ; L15 - Information and Product Quality; Standardization and Compatibility
Source:	RePEc - Research Papers in Economics

Persistent link: https://www.econbiz.de/10010708612