Prosocial customer in the public sector : a PLS-SEM analysis applied to blood donation (active donors)
Year of publication: |
2023
|
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Authors: | Robaina-Calderín, Lorena ; Martín-Santana, Josefa D. ; Melián-Alzola, Lucía |
Published in: |
Socio-economic planning sciences : the international journal of public sector decision-making. - Amsterdam [u.a.] : Elsevier, ISSN 0038-0121, ZDB-ID 208905-1. - Vol. 86.2023, p. 1-19
|
Subject: | Attitudinal loyalty | Blood donation | Motivations | Obstacles | Service quality | Blutspendedienst | Blood service | Dienstleistungsqualität | Beziehungsmarketing | Relationship marketing | Fundraising | Motivation | Altruismus | Altruism | Öffentlicher Sektor | Public sector | Soziales Verhalten | Social behaviour | Kundenzufriedenheit | Customer satisfaction |
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