Prosumption through advergames : leveraging on advergame format and reward elements to create a sacred brand

Juhi Gahlot Sarkar and Abhigyan Sarkar and Sreejesh S.

Year of publication:	2022
Authors:	Sarkar, Juhi Gahlot ; Sarkar, Abhigyan ; Sreejesh, S.
Subject:	Advergame format \| Advergame rewards \| Brand relationship quality \| Brand sacredness \| Intention to prosume \| Computerspiel \| Video game \| Markenführung \| Brand management \| Markenimage \| Brand image \| Online-Marketing \| Internet marketing \| Beziehungsmarketing \| Relationship marketing \| Konsumentenverhalten \| Consumer behaviour \| Werbewirkung \| Advertising effects \| Werbung \| Advertising \| Markenartikel \| Brand

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