Protecting relational assets: a pre and post field study of a horizontal business combination
| Year of publication: |
2011
|
|---|---|
| Authors: | Lusch, Robert F. ; Brown, James R. ; O’Brien, Matthew |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 11878654. - Vol. 39.2011, 2, p. 175-198
|