Extent:
XIX, 219 S.
graph. Darst
Series:
Reihe: Marketing und Medien. - Göttingen : Cuvillier Verlag, ISSN 2943-842X, ZDB-ID 2471563-3. - Vol. 6
Type of publication: Book / Working Paper
Type of publication (narrower categories): Hochschulschrift ; Thesis
Language: English
Thesis:
Zugl.: Weimar, Univ., Diss., 2012
ISBN: 978-3-8441-0215-4
Classification: Marketing
Source:
ECONIS - Online Catalogue of the ZBW
Persistent link: https://www.econbiz.de/10009714618