Extent: | XIX, 219 S. graph. Darst |
---|---|
Series: | Reihe: Marketing und Medien. - Göttingen : Cuvillier Verlag, ISSN 2943-842X, ZDB-ID 2471563-3. - Vol. 6 |
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Hochschulschrift ; Thesis |
Language: | English |
Thesis: | Zugl.: Weimar, Univ., Diss., 2012 |
ISBN: | 978-3-8441-0215-4 |
Classification: | Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009714618